Did you know that global companies derive around two-thirds of their revenue from foreign markets? This is all made possible through professional translation services. Translation agencies help understand and transform the continually shifting global marketing strategies to expand their reach beyond the borders of a vernacular region.
Reputed translation companies in UK, USA, and other places implement a holistic approach to translation that helps different companies to get a global disposal. These translation agencies not only the take into account the translation part, but focus on how the marketing messages will be conveyed to the audience of different cultures. Below are three reasons why translation services are crucial in the global market today:
#First Reason: Brand Experience
To be precise, translation and localization are two different concepts and understanding the same is important for a successful global business campaign. Though translation makes foreign companies comfortable with your brand, language localization takes it to the next level. Localization takes into consideration the values, behaviors, and nuances of a particular culture to adapt your marketing efforts to support your marketing strategies. To meet the business culture, the content of your website needs to be transcreated. Moreover, considering color selections, images, and payment methods can make a huge difference in perceiving your business products and services.
#Second Reason: Purchase Decision
Branding is quite important for any company and tremendously influences purchase decisions of people. Research says 75% of non-native English speakers buy products in their native language whereas 60% state that they hardly purchase anything from English-only sites. Thus, it can be concluded that even though business persons all across the world speak English, the native brand image greatly impacts the purchase decisions of buyers. As such, translation and localization play an important role.
#Third Reason: Competitive Edge
If you skip hiring a translating company for content translation, you might save much at that point, but in the long run, it can definitely cost you so much more! It’s because translation helps you stand out in the growing competition. It not only creates a better brand image but enhances the comfort level of the purchasers. This gives your company an innovative touch to maintain a competitive edge.
From the above stated reasons it can be apprehended how translation makes buyers more comfortable with your brand, secures your position in the growing market, and helps you keep ahead of the competition. Hire the best translation companies in UK, USA, etc. and take your venture to global marketplace!